Services

1.    Branding Services

IBF Branding (PDF)

IBF Services (PDF)

2.    Service Level Agreements

Service Level Agreement Info (PDF)

3.    Consulting Opening Brief

Consulting Opening Brief (PDF)

 

Why IBF?

Utilizing its extensive network of specialists and consultants, IBF has worked with clients in over 120 countries around the world. Some of the recognizable names include Intel, CISCO, HSBC, Mirror Daily, Nike, Burger King, Citigroup, Wall Street Journal, Showtime, HBO, Discovery Channel, Sol Mintel, CISCO, HSBC, Mirror Daily, Nike, Burger King, Citigroup, Wall Street Journal, Showtime, HBO, Discovery Channel, Sol Meliá Hotels, Southern New England Telephone, Hilton Hotels, Miami City, Charles Schwab, American Express, Harvard Medical School, MIT Business School, GM, GTE, IBM, Volkswagen, Honda, and famous movies like Aliens, Rocky and Jurassic Park, British Airways, Alaska Airline, LaChille Airline, Aloha Airline, Air New Zealand, Dragon Air, and Lufthansa. 

IBF’s professional consultant group draws on well over a hundred years of experience in Branding and Strategic Marketing.  With expertise business intelligence, marketing and business strategy, web branding, advertising and more, IBF is able to deliver an ultimately, well-rounded consultation to those interested in creating a world class identity for their business.  IBF’s unique value proposition centers around being able both to do this kind of consulting for our clients, as well as the willingness to enable them how to do it themselves and lead their brand into the future.

 

 

Philosophy

We are in the business of making our clients’ brands more valuable. Through our commitment to strategy, creativity and technology, we create startlingly original and effective marketing solutions for our clients.

The Seven Points of Brain Darts® – the guideposts we use to Build Brand Value – are fundamental: All about them

  • Hearts then minds
  • Make it simple
  • Make it quick
  • Make it yours
  • All five senses
  • Repeat, repeat, repeat

 

 

Our Experience

Our team of experts has over 300 years of combined experience in the field working with some of the well known international brands – Here is a partial list

Manufacturers - Nike, Samsonite, Black & Decker, Sony Ericsson, Agfa, Apple, IBM, Kodak, Trend USA, General Motors, GTE, Levi’s 501 jeans, O’Neil and Gotcha surf wear, Hasbro, Volkswagen, Honda, Halo and Hallo II

Publications - Wall Street Journal, Barron’s, Travel Agent Magazine, MapQuest, Rolling Stone Magazine, Playboy Magazine

Media - Showtime, Discovery Channel, PBS, HBO

Travel & Tourism - Sol Melia Hotels, Burger King, Best Western International, Breezes, Comfort Inns, Clarion Hotels and Resorts, Disneyland Resort, Disneyland, EconoLodge, Grand Lido, Hedonism, Hilton Hotels, Quality Inns, NASCAR, Rodeway Inns, Sleep Inns, , FLAUSA, Californian Division of Tourism, TIA See America, Walt Disney Travel Company, British Airways, Air New Zealand, HelmsBriscoe International, Alaska Airlines, Horizon Air, DRAGONAIR, Aloha Airline, Air North, Utell International, Canyon Ranch Living (real estate), Coconut Grove Partnership (tourism), Greater Miami Convention & Visitors Bureau (tourism), Greater Miami and the Beaches Hotel Association (tourism), Kissimmee Convention & Visitors Bureau (tourism), TAM Travel/Costa Rica (tourism), Alamo

Communications - Southern New England Telephone, AOL, AT&T, Bell Atlantic

Financial - AAA, American Express, Citigroup, Charles Schwab, Hemisphere National Bank, BankUnited, Commerce Bank, MasterCard, Banco Mercantil in Venezuela, Franklin Templeton Investment, mortgage.com (an online Mortgage banking company)

Education - MIT School of Business, Harvard Medical School, Florida International University, California State University, University of Miami Center for Non-profit Management (pro bono)

Health - University of Miami/Jackson Memorial Medical Center (healthcare), VITAS (healthcare)

NGOs - CREW (Council of Real Estate Women), The United Way, WITI (Women in Technology International), Salvadoran American Humanitarian Foundation (pro bono)

Destinations - MIAMI City, Costa Rica

Governments Agencies - US Department of Interior, Swedish Postal Service

Movies & Entertainment - Michael Jackson white glove, Movies (Aliens, Jurasic Park, Rocky, Romancing the Stone, Raider of the Lost Ark, The New Planet of the Apes and Moulin Rouge), TV shows (E.R., Friends)

The first thing you should know about us is that brands are in our blood.

We have built a positive reputation through long-term relationships with our clients. We take the greatest pride in being able to offer our clients counsel on various business concerns.

 

 

Case Studies

Brief case history of successful branding W O R K for our clients past and current:

LANCHILE AIRLINES
LanChile, the national airline of Chile, is the second largest airline in Latin America. To preserve that share and increase its status, we developed a media advertising campaign that established the corporate image of LanChile as the paragon of Chilean hospitality.

ALABAMA GULF COAST CONVENTION & VISITORS BUREAU
The laid-back Alabama Gulf Coast faced the daunting task of differentiating itself from the well-known Florida Gulf Coast. We identified families within driving distance of the Alabama Gulf Coast as our target and developed a campaign that struck close to home. Using a motif of a white picket fence in the foreground, our headline read: “Come play in our backyard.” Record numbers of families did just that.

RADISSON SEVEN SEAS CRUISES
Radisson Seven Seas’ brand essence was all about offering the perfect balance between on-board comfort and up-close contact with exotic destinations. RSSC passengers think of themselves as “travelers,” not “tourists.” With that in mind, we developed a campaign under the theme, “Luxury Goes Exploring.” Through elegant copy and impactful imagery, the ads created an essential emotional link with slightly humorous headlines that truly differentiated Radisson’s brand from the sea of look alike cruise ads.

 

 

Request For Proposal

Consultancy – Design – Valuation 

Whatever your need is, IBF team is ready to help you.
To have a representative contact you, please write us at:
info@identitybrandingforum.com

One of our representatives will contact you.
To request a proposal, please write us at:
rfp@identitybrandingforum.com