Global Culture - IIEI-401

Course Description: A historical perspective of culture’s impact on international trade is examined by students as a basis for building an understanding of cultural diversity in global business. Students learn how to be culturally proactive in pursuing international trade in today’s dynamic environment. Case studies are used to demonstrate cultural concerns and problems. Practical methodologies for including culture issues in the planning process as firms enter new international markets are formulated and practiced.

Prerequisite: Exporting/ Importing Environment (IIEI-201) course suggested but not required. Some college experience is strongly suggested for this upper-division course.

Course Credit: 3 Credit Hours or 9 IIEI CEUs

Major Course Topics & Course Outcomes

As a result of the group and individual activities included in this course, the student will acquire the following knowledge and skills that can be applied to the workplace:  

Course Topics

• The Core Concept of Culture
• The individual and Group Dynamics of Culture
• The Impact of Culture on International Business
• Globalization and Culture
• Cultural factors and Values impacting Global Trade
• Cultural specifics – Cultural Divide
• Managing Cross-Culture Effectiveness

Course Outcomes

• To understand the roots of culture.
• To gain an appreciation for the concept of culture and its impact on international trade.
• Gain familiarity with various major cultural differences around the world.
• To understand the impact of globalization on the concept of culture.
• To be able to identify the cultural elements that are most likely to impact trade.
• To be able to analyze the cultural forces that shape a firm's marketing strategy.

 

Course Materials:

There is one textbook for this course.

Riding the Waves of Culture: Understanding Diversity in Global Business (1997)

Author: Alfons Trompenaars
Publisher: McGraw-Hill
ISBN: 0786311258 

Please note that textbooks are subject to change. Please contact your advisor before purchasing the textbook for your class to confirm.