Global Business Plan (Project Plan II) - IIEI-405

Course Description: This nine-week course is the second and final course in the capstone business plan project. The research data complied in Researching the Global Village course, along with the other knowledge gained throughout the program, is used by the student to prepare a practical EXPORT (or IMPORT) PLAN for a real company. This course relies heavily on information gathered in the prerequisite courses.

Prerequisite: Requires Junior or Senior status to enroll in this course or instructor permission and:

• Exporting/ Importing Environment course
• 21st Century International Logistics
• Documentation for the Global Village
• Global Finance Methods
• International Business Ethics
• Global Culture
• Global Strategic Management
• Global Marketing
• Researching the Global Village

Course Credit: 4 Credit Hours

Major Course Topics & Course Outcomes

As a result of the group and individual activities included in this course, the student will acquire the following knowledge and skills that can be applied to the workplace:  

Organization of the Global Business Plan

• To understand how to organize the Global Business Plan

Planning the Global Business Plan project

• To know how to organize the workload of the Global Business Plan project

Company Profile

• To know how to complete a Company Profile section of the Global Business Plan

Analysis of Business Environment

• To be able to complete an accurate Business Environment Analysis

Competitive Audit

• To be able to complete a competitive audit for a chosen company

How to organize the workload to complete the EXPORT PLAN.

• To understand the how to successfully develop and assemble a practical Strategic Export (or Import) Plan.

Marketing Research and the Global Business Plan

• To know how to use marketing research in support of the Global Business Plan effort.

How to determine critical issues in formulating the EXPORT PLAN.

• To be able to use the skills developed in the certificate program to analyze and manage a real-world export (or import) business problem, and be able to duplicate this effort again in the future.

Target Market and the Global Business Plan

• To know how to focus the Global Business Plan to a specific international market.

Marketing Mix and the Global Business Plan

• To understand how the Global Business Plan relies upon the global marketing mix.

Marketing Objectives and the Global Business Plan

• To know how to set marketing objectives in the Global Business Plan.

Establishing budgets and the Global Business Plan

• To know how the Global Business Plan relies upon financial budgets to monitor and control the implementation of the plan

Methods for determining and controlling the implementation of the plan.

• To possess a working knowledge of how to make a plan that is realistic in its implementation.

Other Important Issues and the Global Business Plan

• To assess the importance of how minor issues impact the success of the Global Business Plan.

 

Course Materials:

There is textbook requirement for this course. However, all of the materials from the prerequisite courses should be used as deemed necessary by the student in completing this plan. You can obtain any materials you need from the IIEI Store Online.